KnowBoard™

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Use the KnowBoard™ to learn about the growing field of online reputation management - the importance of ensuring that your customers are saying nice things about you online - internet marketing and word-of-mouth advertising. Plebble wants to help your business get the most exposure possible based on the good service you offer.

Register your business with Plebble (FOR FREE) and you can clip your own articles, links and videos to the KnowBoard™

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30 Tips for Using Social Media in Your Business - A useful guide for businesses wanting to engage through social media. Read article in full

Posted by Plebble at 18:07 on 13-Jan-2010

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Customer Service in Social Media - A great example of how Businesses can use social media (a) to provide great customer service and (b) to turn an unhappy customer into a loyal one. The 5 principles at the bottom of the article apply to all interactions on social media websites, including Plebble. Read article in full

Posted by Plebble at 12:35 on 22-Dec-2009

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Why do people write reviews? And how does that affect you? - The enthusiasm with which consumers have taken to the idea of writing reviews of products, services and suppliers on the internet has caught most of us by surprise. What motivates them? Bazaarvoice has been carrying out a survey to find out... Read article in full

Posted by Plebble at 11:57 on 18-Aug-2009

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Top 10 Customer Service Mistakes - In a downturn, customer service is all important - losing customers hurts your bottom line. So we've looked at negative ratings on Plebble over the last month to find the top 10 customer service turn-offs which could end up losing you customers. Read article in full

Posted by Plebble at 22:34 on 06-May-2009

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10 reasons why customer service doesn’t have to suck - Blog post by Econsultancy It's as the title suggests. 10 good points - the common sense approach to customer service. Read article in full

Posted by Plebble at 22:30 on 06-May-2009

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Watchdog - customer service questionnaire results - The BBC's Watchdog programme received 7,120 responses to its online customer service questionnaire. The main results were: - nearly three quarters (5,169) of respondents think that customer service is getting worse - around half said they experienced poor service every week - almost two thirds (4,618) said that the most annoying customer service they came across was company helplines and call centres - nearly half (3,626) said they would complain Read article in full

Posted by Plebble at 11:44 on 06-May-2009

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Plebble: Managing customer complaints online - A great blog post explaining how companies can manage their complaints online using Plebble. "It’s not just another channel for ‘Disgruntled of Tunbridge Wells’ to spout bile on. Plebble is managing those conversations in a number of ways and converting dialogue into opportunity by providing businesses with feedback and access to customers." Read article in full

Posted by Plebble at 16:53 on 21-Apr-2009

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The Time Scale of Word of Mouth - What's the Shelf Life of Your Buzz? - An interesting blog post about different types of word of mouth marketing and their relative effectiveness. On one end of the scale sits 'viral marketing' which can make a huge splash but it doesn't tend to last. On the other are the slower-burn brand community and customer evangalism - which are what Plebble is aimed at creating. These can take longer to achieve but are the most powerful types of marketing in the end. Read article in full

Posted by Plebble at 16:55 on 15-Apr-2009

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Should brands engage through Twitter - A blog post by Plebble on whether brands should engage with their customers through Twitter. Read article in full

Posted by Plebble at 14:59 on 09-Apr-2009

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Creating actionable customer insight from social media - Listening and responding to feedback is vital, but the problem is that increasing numbers of customers will share their grievances with online communities rather than speak to the company. Neil Hartley explains how applying analytics to social media can help. Read article in full

Posted by Plebble at 14:49 on 12-Mar-2009

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